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6 Products China wants to buy from Australia

As far as reputations go, Australian products in China have a stronghold on reception with Chinese consumers, widely regarded as premium quality, value for money and trustworthiness. MGI has previously written on the trend of Chinese shoppers preferring Australian made products to local or other international options. This is particularly true of FMCG items, where …

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KOL | TURE

The digital age has seen a shift in marketing with the emergence of KOL. KOL, better known as Key Opinion Leaders, are what consumers are gravitating towards in hopes to filter the clutter that digital advertising has created. They are seen as having more importance and relevance than mass media because they are able to connect …

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China’s 5G Legacy

More than 110 million users in China have signed up for 5G plans, announced president of the China Academy for Information and Communications Technology (CAICT), a think tank under the telecoms watchdog Ministry of Industry and Information Technology, at an industry event on Wednesday. That makes China the largest 5G market in terms of user size, the think tank …

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